Design the Brand Identity for a Virtual Event with Andrew Hochradel – 2 of 2

Join designer Andrew Hochradel as he designs a brand identity system on Adobe Live! Tune in as Andrew expands the brand for the second installment of Canceled Con, an online creative event that celebrates creativity in community! Stay tuned for Andrew’s pro-tips as he uses the power of Illustrator & InDesign to expand and implement this brand!

Andrew Hochradel is a freelance brand identity designer based in Southern California:
Join us on Behance:

00:00 Start
06:15 Introduction and recap
9:12 Starting the InDesign project
11:35 Creating custom page sizes
20:45 Using the Data Merge feature for image creation
33:00 Exporting social promos for CanceledCon
35:27 Creating speaker promos for CanceledCon
51:49 Using Data Merge to link images
1:00:10 Converting linked images to B&W using blending modes
1:05:05 Adding additional formatting using Data Merge
1:10:00 Editing a data merged photo
1:15:02 Creating hyperlinks with Data Merge
1:24:28 Creating character styles while using Data Merge
1:32:24 Review of the AI Daily Creative Challenge
1:48:35 Recap of using Data Merge in InDesign


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