Design the Brand Identity for a Virtual Event with Andrew Hochradel – 1 of 2

Join designer Andrew Hochradel as he designs a brand identity system on Adobe Live! Tune in as Andrew expands the brand for the second installment of Canceled Con, an online creative event that celebrates creativity in community! Stay tuned for Andrew’s pro-tips as he uses the power of Illustrator & InDesign to expand and implement this brand!

Andrew Hochradel is a freelance brand identity designer based in Southern California:
Join us on Behance:

00:00 Start
05:37 Introduction to Brand Identity
10:55 Creating artboards for exporting
15:18 Export for screens
28:30 Choosing the right font and activating fonts
41:28 Creating a one sheet for brand standards
44:53 Using Semiotics
52:21 Using an index to communicate
1:19:15 Exporting assets
1:22:13 Creating folders for organization
1:32:30 Review of the AI Daily Creative Challenge
1:45:30 Recap


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