Design Museum Design of the Year Awards

Design Museum director Deyan Sudjic, curator Glenn Adamson, architect Farshid Moussavi and Dezeen founder Marcus Fairs reflect on the difficulty of predicting the impact of design, in this movie produced by Dezeen for Beazley Designs of the Year.

Now in its 10th edition, Beazley Designs of the Year is an annual awards programme and exhibition run by London’s Design Museum to celebrate significant designs from the previous 12 months.

In the movie, Design Museum director Deyan Sudjic admits that one of the defining designs of the last decade was overlooked for the top prize.

Apple’s original iPhone, which Dezeen editor-in-chief Marcus Fairs describes as one of the “outstanding designs of the 21st century so far” was nominated in 2008. But it lost out to the Yves Behar-designed One Laptop Per Child project, an affordable laptop aimed at children in developing countries.

“Of course, we did make a howling error – the iPhone was not Design of the Year in the year in which it was launched,” Sudjic says.

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