We fell in love with Graypants lighting when we saw Murmurations dangling from a shop ceiling during the 2015 Design Week in Milan. The masterminds behind the brand and the active members of their team bend and twist ideas into perfection. Wouter Smit, general manager at the Graypants Amsterdam office, met designer Joost van Veldhuizen in 2012. Joost had a product, Wouter had an idea.
Listen to Wouter Smit explain how the brand hunts for new products.