Creating Your Personal Brand Identity with Julia Masalska – 1 of 2



Join Graphic Designer Julia Masalska on Adobe Live as she refreshes her personal brand identity and teaches you how to create one of your own! In this two part series, Julia will share a full branding and identity workflow leveraging Illustrator on the iPad to quickly create assets and Illustrator on the desktop to polish them up. Stay tuned to learn how Julia takes branded elements into Adobe Xd to create animated social media assets!

Guest Julia Masalska is a freelance graphic designer based in Colorado: https://www.behance.net/julia46df

Host Paul Trani is an Adobe Principal Worldwide Evangelist based in Colorado: https://www.behance.net/paultrani
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Join us on Behance: https://www.behance.net/live

Chapters
00:00 Start
03:00 Intro
06:00 What is a personal brand
14:00 What is design?
17:00 Julia’s business model
19:00 Using a screen name VS using your own name
24:00 What do you need for a successful personal brand
34:30 Creating a logo-exploring fonts
0l:01:30 Type on a path
01:26:30 Are all designers teachers?
01:40:00 How to use Adobe Color
01:42:00 Testing Logos

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