Creating Video Assets for Social Media with Alivia & Zach Fields – 1 of 2



Join Alivia and Zach Fields on Adobe Live as they share their design process for creating video assets and maintaining consistency in their personal brand using Premiere Pro, Lightroom and After Effects. This week they’ll create two unique pieces, a stylized and cinematic video as they take you behind the scenes of a photoshoot and a short form stop-motion vertical video for social media!

Guests Alivia & Zach Fields are Photographers & Content Creators based in Oregon: http://aliviafields.co/
https://www.behance.net/zachfields
https://www.behance.net/aliviafields

Host Paco Siller is the Studio Manager and Video Producer for Adobe Live based in San Francisco, CA: https://www.behance.net/franciscosiller

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Join us LIVE on Behance: https://www.behance.net/adobelive

Chapters
00:00 Start
02:50 Intro
09:50 File/project organization best practices + cameras
13:20 Sequence Panel Settings
17:00 How to record higher quality footage
25:00 Changing aspect ratios of videos
35:00 Editing videos for IGTV
39:00 How Alivia designs illustrations
44:20 Discussing textures and expressions to give more detail to a composition
53:10 Alivia edits photos for the video
58:00 Shortcut for rating photos in Lightroom
01:05:50 Using custom presets
01:17:20 Using “Override This Frame-rate”
01:28:00 Breakdown of the viewfinder template
01:41:00 Color Grading & Correction
01:45:30 Color Correction and preserving video quality

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