Creating a Brand System with Molly Russell – 1 of 2



Tune in with designer Molly Russell on Adobe Live as she develops a brand system for her client, Sincere Cider using Illustrator & Photoshop. This week Molly will take you through her entire process including a brand overview, market research, logo process, color exploration, and packaging evolution. Stay tuned as she leverages existing brand assets to create supplementary elements and packaging designs for additional cider varieties.

Guest Molly Russell is a Senior Designer for Gershoni Creative based in Missoula, Montana: https://www.behance.net/iamthemollruss

Host Julia Masalska is a freelance graphic designer based in Colorado: https://www.behance.net/julia46df

Featured client: https://www.sincerecider.com/
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Join us on Behance: https://www.behance.net/live

Chapters
00:00 Start
02:15 Intro of Molly
07:20 Research and project overview
14:00 Creating patterns in illustrator
20:00 selecting colors for new branding variations/creating new shapes
01:01:50 Creating packaging from the design/prepping for print
01:16:20 Creating the mockup

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