Building a Personal Brand With Roberto Blake

Jose and Chris chat with Roberto Blake and get his tips on how to build a personal brand. Whether you are a freelancer, boutique agency or employee this episode will teach how you can build security by building a personal brand.

More About Our Guest:

Roberto Blake is a NYC Graphic Designer from Brooklyn New York, with a multi-discipline skill set that allows him to design for across mediums. Roberto’s work has been published in various magazines and websites such as Advanced Photoshop and Photoshop Magazine.


02:55 Q: What does personal branding mean to you?
04:02 Q: Why should a designer invest time into building a personal brand?
07:50 Everyone starts at zero. Create value, and it will come back to you.
10:30 Building your personal brand means you have to be vulnerable.
10:48 Q: How do you deal with haters/trolls?
13:14 Q: Could you share how transparency has helped you in your career?
16:38 Q: What are the 3 big steps to building your online brand?
18:02 Create an extensive inventory of videos and lists of topics to discuss.
19:05 Q: Did you know who you were at the beginning or was it an evolution?
22:10 Designers drive people to take action.
24:09 Q: What should we be doing differently to grow our audience?
27:35 Free Association Game
29:00 Jose’s Final Thoughts: You are the brand. Make content sharing a lifestyle.
29:43 Chris’s Final Thoughts: Find a platform that matches your strengths.
30:42 Roberto’s Final Thoughts: Patience is your friend. Think about the legacy you want to create and then work backwards.


Youtube Channel:
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