How do you present an idea? How do you pitch to clients? How do you name your work? What happens when the clients don’t like the work?
In the previous episode of Building A Brand, Blind’s team of designers finalized the Stylescapes that Creative Directors Matthew Encina and Ben Burns will present to the client – Josh and Crysten Hamilton, of Hamilton Family Brewery. On their way to the brewery, Ben and Matthew will refine their presentation. They will experiment with the best titles for the Stylescapes, and make final decisions on how to present them. Will the Hamilton’s find one (or more) that they like? Or will they send Matthew and Ben back to the drawing board?
🎬 Episode breakdown:
00:50 – Previously On
01:53 – “We may have to leave one in the car”
02:34 – Discussion of Emily’s second Stylescape
03:07 – Ben and Matthew work on naming Sang’s Stylescape
05:07 – Why name them?
05:41 – Planning the presentation
06:20 – Arriving at the Brewery
06:38 – Ben opens the presentation
07:46 – Emily’s Stylescape “Ornate Heritage”
10:04 – Sang’s Styelscape “Built To Last”
12:42 – Min’s 1st Stylescape “Merit Badge”
13:51 – “Part of our job is to listen and watch what they do”
15:32 – Min’s 2nd Stylescape “The Daring Artisan”
17:20 – What Matthew and Ben think of “The Daring Artisan”
19:12 – “Client’s need to see something to react to”
20:21 – Josh giving feedback on all the Stylescapes
21:19 – Crysten giving feedback on the Stylescapes
22:32 – “Which one feels like Hamilton Family Brewery?”
23:25 – Ben recaps the choices made
23:51 – Ben explains his biggest concern with the Hamilton’s choice
26:01 – How the presentation went
27:31 – Next On
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💪 Take our course on Stylescapes so you can shorten the time between idea and visual direction: http://bit.ly/2JJKhEM
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About The Show
“Building a Brand” takes you behind the scenes of creating a strong brand that resonates with customers and stands out in the marketplace. In this series, we’ll give you a behind the scenes look at this process, from start to finish. You’ll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand re-launch.
In the first season of the show, we follow creative directors Ben Burns and Matthew Encina as they help their client, Hamilton Family Brewery, rebrand their business.
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#BuildingABrandShow #BrandStrategy #Stylescapes #TheFutur
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Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia
Editor– Stewart Schuster, Kevin Ramlal
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Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne
