Branding & Identity Design with Alex Lazaris – 2 of 3



Join Graphic Designer Alex Lazaris on Adobe Live as he designs the brand identity for a tequila company using Illustrator and Photoshop CC. Tune in to learn how he defines and applies a brand identity system to business collateral!

Alex is a Creative Director living and working in Portland, Oregon.

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Join us LIVE on Behance: https://www.behance.net/live
Check out part 1: https://www.youtube.com/watch?v=if7LV97xAxU
Check out part 3: https://www.youtube.com/watch?v=weCeF3uQj6k

Intro: 2:05
Recap: 4:56
How to check font hierarchy: 19:00
Work begins: 24:05
How to check the spacing between letters: 34:36
Working on the mockup: 40:00

Behance: https://www.behance.net/alexlazaris
Website: http://alexlazaris.com/

Music by Chillhop & Andrew Applepie
http://chillhop.com/listen
https://andrewapplepie.com/

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