Branding Essentials | Illustrator Branding Challenge



CHALLENGE: What makes a brand? Join us as we build color palettes, type hierarchy, and logos for a brand.
Get your starter files here: https://adobe.ly/3h4XFlt

Join your host Andrew Hochradel each morning at 11:30am PT to learn how to approach each challenge using Illustrator. Get your questions answered, see what the community is creating and get feedback on your work!

Create A Brand In Creative Cloud Express: https://www.youtube.com/watch?v=Ij432W_QwX0
How To Build Your Logo: https://www.behance.net/live/videos/15267/Create-A-Modern-Logo-Illustrator-Logo-Challenge
Share Your Work: https://bit.ly/AIdiscord
Find More Challenges: https://bit.ly/AiChallenges
Join us LIVE on Behance: https://be.net/adobelive
Download Illustrator: https://adobe.com/products/illustrator

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Join us LIVE on Behance: https://www.behance.net/live/adobelive

00:00 Start
02:00 Branding Challenge
02:56 Finding colors – fill & stroke – hex codes
07:36 Creating a palette for brand colors
11:02 Keywords for your brand
13:16 Typography – finding the right fonts for your brand
17:54 Logos – Wordmark options – Logomark options
22:57 Recap

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