Branding Basics— Build Trust In Your Brand



How do you get your audience to trust your brand? How do you turn your audience into fans? Creating purpose-driven stories, experiences, brands with Alex Antolino.

Standing out in a crowded marketplace is more important than ever. The best way to accomplish that is to build a meaningful, recognizable brand for your business. A brand needs to build trust with their audience so the audience can see that.

In this video Alex and Matthew talk about how to get more personality into your brand. When brands begin to be like people, than your brand becomes more than just something that sells a product or service.

0:36 – How does a brand develop Trust?
01:36 – How to build trust with a person – Ability
01:50 – How to develop benevolence, do you care?
01:57 – What integrity means when building trust
02:18 – Look at brands like you look at people
02:29 – Identity – How does the brand look and talk to its customers?
02:39 – Your brands identity is more than just the logo
03:20 – How to get fans
04:05 – How should you talk to your customers as a brand?

3 things you need:
ability
benevolence
integrity

Alex Antolino

Work

Follow us:
@antolino
@matthewencina
@thefuturishere

👨‍💻 Need help with your first client meeting? Download our FREE 1st meeting Worksheet:
http://bit.ly/2Wgy9Rd

📚Read more about branding in “ZAG” https://amzn.to/2YLUHHs

===
👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd

🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/


Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL

BOOKLIST –
Essential Reading for Creative Professionals: http://bit.ly/2UtftOb
Essential Design Books: http://bit.ly/2UtftOb

Kits & Proposals:
https://goo.gl/mSjuWQ

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr

Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur


We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA


AFFILIATE LINKS*

🙏 Support The Futur by purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3

✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur

🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Skillshare: https://skl.sh/34z8qVj
Epidemic Sound: https://bit.ly/2T647tR
Musicbed: http://bit.ly/futurmb
Artlist: http://bit.ly/2uWdna7

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.


Host– Matthew Encina
Content Director– Matthew Encina
Cinematography– Ricky Lucas
Editor– Ricky Lucas
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
Futur theme song— Adam Sanborne

source

UC-b3c7kxa5vU-bnmaROgvog

Save This Post

No account yet? Register