Start your branding process with moodboards and strategy! Join Alex Lazaris as he breaks down the essential steps you need to build a brand.
Join your host Alex Lazaris each morning at 11:30am PT for a special bootcamp on branding!
Host Alex Lazaris is the Creative Director of Lazaris, an independent brand studio based in Portland: https://www.behance.net/alexlazaris
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Join us LIVE on Behance: https://www.behance.net/live/adobelive
00:00 Start
00:20 Todays plan & intro of Alex
01:10 Branding Strategy overview
02:10 Project Phases
03:30 Brand Discovery
04:20 Brand Audit
05:10 Brand Research
06:30 Exploration of Alex’s gathered inspiration/research
11:15 The goal of Brand Strategy
12:00 Brand Platform
12:45 Core Essence
13:05 Brand Pillars and the importance of each
16:55 Branding word chart
17:50 Outlining Mission, Purpose and Design Systems
22:40 Moodboards and the week’s plan
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Brand Strategy 101 | Branding Bootcamp | Adobe Creative Cloud
