Brand Identity Design Duel with Kladi from Printmysoul & Andrew Hochradel – 2 of 2

Join Kladi from Printmysoul and host Andrew Hochradel on Adobe Live! Tune-in for this two day brand identity battle as Kladi and Andrew create designs for a boozy ice cream company. Watch Kladi and Andrew explore different brand positionings as they build distinguished identities. Join LIVE on Behance and vote for the design duel champion!

Guest Kladi Vergine is the visual strategist and founder of Studio Printmysoul, a Manchester-based design studio:

Host Andrew Hochradel is a freelance brand identity designer based in Southern California:
Join us LIVE on Behance:

00:00 Start
04:00 Project overview and recap
15:40 Searching for isolated photos
23:50 Using the object selection tool
28:30 Color adjustment layers
33:30 Adding fun images and textures with masks
44:30 How Kladi became a graphic designer
56:30 Using the “New Smart Object via Copy” function
01:23:00 Animation in Photoshop


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