Brand Identity Design Duel with Kladi from Printmysoul & Andrew Hochradel – 1 of 2

Join Kladi from Printmysoul and host Andrew Hochradel on Adobe Live! Tune-in for this two day brand identity battle as Kladi and Andrew create designs for a boozy ice cream company. Watch Kladi and Andrew explore different brand positionings as they build distinguished identities. Join LIVE on Behance and vote for the design duel champion!

Guest Kladi Vergine is the visual strategist and founder of Studio Printmysoul, a Manchester-based design studio:

Host Andrew Hochradel is a freelance brand identity designer based in Southern California:
Join us LIVE on Behance:

00:00 Start
05:00 Project overview
20:00 Moodboarding/planning visual elements
30:00 Organizing elements with master layers
32:00 Animation in InDesign
45:00 Using Capture in Photoshop/Making color pallets
59:00 Choosing fonts
01:23:00 Using the polygon tool
01:25:30 How to use the reflect tool
01:30:30 Using the appearances panel


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