Boosting Creativity In-House & Lessons on Creative Leadership w/ Adam Morgan | Adobe Creative Cloud



Catch more #AdobeMAX Sessions on-demand: https://adobe.ly/2yxNEKq

For years, discussions about giving creative leadership a seat at the table have mostly been based on theory. It’s time for practical models of what works and proof points. Join Adam Morgan, executive creative director at Adobe, to find out how to establish more creative leadership in your company. Get data on who should be making creative decisions, and discover if your company is even capable of supporting more creativity. The world needs more creative leadership — come learn how to make it happen.

In this insightful session, you’ll learn:

A proven model to balance strategic and creative leadership
Proof points on how to give creative leadership more authority
Which of the three types of business strategy will support more creativity

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