Bentley Motors Logo Redesign w/Mart Biemans



We asked talented designers from around the world to identify logos that they love to hate! In this episode, we review Mart Biemans’ unofficial redesign of the Bentley Motors company logo.

Should the refined, classic logo remain untouched or could it use an updated makeover? Let’s check out Mart’s research and process to see why he thinks Bentley can step it up!

This unofficial logo redesign project and video is made for educational purposes. The Futur is not affiliated or sponsored by Bentley Motors.

Check out our Logo Design course here:
https://bit.ly/LogoDesign_01

🔥 See Mart’s work:
https://instagram.com/martbiemans
https://behance.net/martbiemans
https://www.martbiemans.com

#logo #design #bentleymotors #bentley

More about Bentley Motors: (https://www.bentleymotors.com/)
Bentley Motors was founded by W.O. Bentley. The first car to bear his name pulled out of New Street Mews, London in 1919.

From modest beginnings, the company moved from strength to strength – in a relentless pursuit of both luxury and performance. Were it not for the brand’s five victories at Le Mans in the 1920s, plus a sixth in 2003, this combination could be seen as a contradiction in terms. In which case, it could be said that Bentley continues to create the most acclaimed contradictions on the road today.

Almost a century later, W.O.’s vision continues to guide our beliefs, actions and ambitions. Located in Crewe, England and owned by Volkswagen AG since 1998, Bentley Motors remains the definitive British luxury car company, crafting the world’s most desirable high performance grand tourers.

00:00 – Welcome to Logo Redo
01:00 – Why did Mart decide to choose to redesign the bentley logo?
04:00 – Mart’s time-lapse process
25:00 – The before and after
32:00 – How does Mart approach trying to keep the integrity of the Bentley logo?
34:00 – Design for the application*
37:00 – A tip for a way to present your logos*

===
👉Subscribe: https://goo.gl/vB9zoP
👉See our main channel: https://goo.gl/F2AEbk

#TheFutur

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd

If you’re a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: http://byol.me/thefutur


Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL

Our recommended products and Booklist:
https://kit.co/TheFuturIsHere

Kits & Proposals:
https://goo.gl/mSjuWQ

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr

Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur


AFFILIATE LINKS*

🙏 Support The Futur but purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3

✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur

🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: https://bit.ly/2T647tR
Musicbed: http://bit.ly/futurmb
Artlist: http://bit.ly/2uWdna7

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.


Futur Podcast on iTunes: 🎙
https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2
Spotify: 🎙


We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA


Host– Chris Do
Content Director– Matthew Encina
Producer – Mark Contreras
Cinematographers/Editors – Stewart Schuster, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Social Team– Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre, Champion Gothic
Futur theme song— Adam Sanborne

source

Save This Post

No account yet? Register