Bentley Motors Logo Redesign w/Mart Biemans

We asked talented designers from around the world to identify logos that they love to hate! In this episode, we review Mart Biemans’ unofficial redesign of the Bentley Motors company logo.

Should the refined, classic logo remain untouched or could it use an updated makeover? Let’s check out Mart’s research and process to see why he thinks Bentley can step it up!

This unofficial logo redesign project and video is made for educational purposes. The Futur is not affiliated or sponsored by Bentley Motors.

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#logo #design #bentleymotors #bentley

More about Bentley Motors: (
Bentley Motors was founded by W.O. Bentley. The first car to bear his name pulled out of New Street Mews, London in 1919.

From modest beginnings, the company moved from strength to strength – in a relentless pursuit of both luxury and performance. Were it not for the brand’s five victories at Le Mans in the 1920s, plus a sixth in 2003, this combination could be seen as a contradiction in terms. In which case, it could be said that Bentley continues to create the most acclaimed contradictions on the road today.

Almost a century later, W.O.’s vision continues to guide our beliefs, actions and ambitions. Located in Crewe, England and owned by Volkswagen AG since 1998, Bentley Motors remains the definitive British luxury car company, crafting the world’s most desirable high performance grand tourers.

00:00 – Welcome to Logo Redo
01:00 – Why did Mart decide to choose to redesign the bentley logo?
04:00 – Mart’s time-lapse process
25:00 – The before and after
32:00 – How does Mart approach trying to keep the integrity of the Bentley logo?
34:00 – Design for the application*
37:00 – A tip for a way to present your logos*

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