Beat the Competition: Why Your Brand Needs Enemies!

Struggling to make your mark in the competitive world of design and branding?

➑️ Brand Strategy For Designers: How to Get Started (Part 1)

In Part 2 of our Brand Strategy for Designers series, Chris Do shares groundbreaking strategies that have shaped iconic brands like Patagonia. Learn why neglecting these approaches could leave your brand indistinguishable and lost amid competition. Discover how identifying a common enemy can unlock a tribe of loyal supporters and align your brand with your audience’s core values.

🌟 What You’ll Learn:
🎯 Importance of defining a ‘brand enemy’ to clarify your stance and attract a loyal following.
πŸ›‘οΈ How specialization over generalization can drastically reduce your competition.
πŸ—£οΈ The strategy of positioning against something, which is often more powerful than trying to promote what you are for.

✏️ In This Episode:
00:00 – Intro
00:31 – Know Thy Enemy
03:12 – Reduce Competition
04:18 – What is Marketing?
08:00 – How Ads Shape Branding
12:10 – Permission Marketing
22:04 – Key Takeaway
27:46 – Break Free from Price Validation
28:52 – Brand Strategist Goals
35:01 – Outro

#brandloyalty #brandpositioning #positioning #brandstrategy

If you’re serious about not just surviving but thriving in the design industry, this video is a must-watch. Failing to apply these strategies can leave you lost in a sea of competitors, fighting on price instead of value. Drop a comment below if you find this discussion enlightening, and remember to subscribe for more deep dives into brand strategy. Check out part one if you haven’t yetβ€”it’s linked below!

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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca

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