What does it take to be a good creative director? How do you manage a creative team, delegate tasks and get exactly what you expect? What questions should you ask so you have a clear understanding of the creative brief?
In this live stream, silky smooth Creative Director Matthew Encina leads the conversation on giving and receiving creative direction. Learn the do’s and dont’s of good communication.
For more of Matthew, check out the other videos on the channel and follow him at @matthewencina
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02:34 Helvetica Design Manual Assignment – Injecting personality/perspective
08:50 Why did you not ask questions beforehand? – vision alignment
13:57 Establish Checkpoints – Diagnostic should be the majority of the process
15:01 What are good questions a designer can as a director to get vision alignment?
15:27 Ask questions that gather the goals and intent of the creative director/client.
21:00 How should a creative director steer a project discovery session?
30:39 Sandboxing – What type of parameters should we establish?
32:38 What do you do when your feedback is not being followed?
35:45 How do you deal with scope creep as art direction happens.
40:35 How much experience do you need to become a creative director?
48:25 What mindset changes happened as you transitioned into the creative director position?
56:00 Be transparent about your thought process – Work on communicating designers work.
1:01:00 Be objective: Design is about solving a problem. How does this design meet our objectives?
1:01:53 How do you manage designers who are sensitive to feedback?
1:06:06 What’s the most challenging art direction work you’ve done?
1:09:00 What is the difference between a creative director and an art director?
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Host– Chris Do
Director– Erica Pead
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