BBC’s Tokyo 2020 trailer "brings the Olympics into everyday Japan"

The founders of film and animation studio Factory Fifteen have revealed how they fused Japanese pop culture with sports references to develop a frenzied promo video for the Tokyo 2020 Olympics.

As the trailer for the BBC’s media coverage of Tokyo 2020, the one-minute video takes viewers on a fast-moving journey through different city scenes, featuring everything from J-pop and anime to Japanese toys and street signage.

Factory Fifteen directed the video, which was produced by film agency Nexus Studios and released under the BBC Creative brand with the title, Let’s Go There.

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