In this video from ALLTHINGSMATA—fronted by British-Peruvian singer and guitarist Luis Atawalpa Felber—Kenny Kray and Alice Dellal found themselves in the director’s chair for the first time, working with the debut musician and Ffrench—a London-based creative and beauty editor at i-D—in a process they liken to being “in a painter’s studio.” Kray and Dellal explain that they “worked with elements and gestures in a very sporadic and spontaneous way.”

The collaborators continue: “We built up layers, developing the visual narrative instinctively. We wanted to create a kind of tease, where the lover has to work and wait. We limited the amount of physical direction imposed on Luis and Isamaya, resulting in a natural flirtatious tension which developed between the two.”


Subscribe to NOWNESS here:

Like NOWNESS on Facebook:
Follow NOWNESS on Twitter:
Daily exclusives for the culturally curious:
Behind the scenes on Instagram:
Curated stories on Tumblr:
Inspiration on Pinterest:
Staff Picks on Vimeo:
Subscribe on Dailymotion:
Follow NOWNESS on Google+:



Send this to a friend