A Crash Course in Packaging Design with Christina Jackson – 2 of 2



Join Christina Jackson on Adobe Live as she works on fun and quirky packaging for an organic snack pack! From mood boards and logo design to illustrations and final mockups – follow along as she takes you through her entire creative process. Make sure to tune in as Christina will be adding your feedback directly to her designs!

Guest Christina Jackson is a Logo and Brand Identity Designer and founder of Club Creative based in Manchester, UK: https://www.clubcreativeltd.com/

Host Alex Lazaris is the Creative Director of Lazaris, an independent brand studio based in Portland: https://www.behance.net/alexlazaris

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Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
02:25 Christina’s work and plan for day 2
06:34 Adding real info for mockups
08:50 Christina’s copy writing for projects
15:36 Favorite snacks
18:46 Clients – what to charge
24:20 Where to start with packaging design
31:35 Revisions with clients
35:20 Mockup engineering
40:42
52:14 Non Destructive work flow
57:25 How to get over creative block, inspiration sources
1:06:14 Adding in colors illustrations that match flavors
1:16:09 Creating
1:19:31 Working in RGB vs. printing in RGB
1:23:18 Creating the mockups for the different flavors
1:28:02 Where to get mockups
1:30:16 Artist Spotlight of Mike Musas https://www.behance.net/mikemusaskaband
1:36:05 Back to work on the mockups
1:39:30 Staging a social media post
1:46:26 What other concepts could be added for a hard sell
1:48:59 Experimenting with colors combinations
1:52:31 Recap of the past 2 days

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