4 Reasons Why You Need To Use Empathy In Business – w/ Bob Bonniol

You’ll be much more successful with your sales and marketing efforts if you’re genuine. And how do you become more genuine? ✨👉 Empathize.

Check out Bob here:


In this video, Futur Pro Member, Bob Bonniol, shares his insights about how to use empathy in business. Empathy isn’t pity or feeling sorry for someone. Empathy is putting down our barriers so we can be genuine, have trust and open ourselves up to each other in the process.

Empathy is a tough skill to master. We have to practice it. We’re not wired to walk in someone else’s shoes, we’re wired to be me, me, me.

If you want to know why someone does what they do, start with what they know. Be granular so you can make informed, conscious decisions about how to act and react to people in order to connect with them.

Sales and marketing don’t have to be disingenuous, and thanks to Bob Bonniol who gave this information in a talk for our Futur Pro Group, we can all start being more genuine with our marketing efforts.

There’s plenty more where this came from!🙌 We’ll be releasing parts of Bob’s talk over the next few weeks as part of this Empathy Series.

If you’d like to develop further, click the link below to find out how you can join the Pro Group and join in with discussions like these with a community of creative professionals and the Futur team.

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Host– Chris Do
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Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia
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