381: Lessons on Business Development with Paul Ferro

This week, we’re talking to Paul of Form4 Architecture, a San Francisco firm best known for high-tech workplace projects for prominent Bay Area clients Google, Facebook, and Workday, among others. Paul founded Form4 alongside Robert J. Giannini, John Marx, AIA, and James Tefend in 1998. The firm’s name refers to its four original partners.

Robert Giannini was the CEO when the company began, and served in that role for more than 21 years. Over the pandemic period, Robert retired, and Paul Ferro stepped into the CEO role.

We talked about his previous experience being the Chief Financial and Operating Officer in the company. We talk a bit about his background in how the company was formed. We looked at a number of different things, from pivoting inside of the pandemic to the importance of diversification, project typologies, and how to address stalled projects. Business development and talent acquisition are two other topics addressed.

Form4 Architecture:

Home

Instagram:
https://www.instagram.com/form4_architecture/

Facebook:
https://www.facebook.com/Form4Arch

â–º Access your free training at http://SmartPracticeMethod.com/

â–º If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

â–º Subscribe to my YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast/
iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com

Come to my next live, in-person event: https://www.businessofarchitecture.com/live

Carpe Diem!

source

UC7xCozKOVFdCZRV7gclrM6A

Save This Post
ClosePlease login

No account yet? Register