190: The Importance of Creating a Brand with Tanisha Rauffiudin

Today I have the pleasure of speaking with Tanisha Rauffiudin, the founder and creative director of Concept Culture.

Tanisha helps build environmental organizations that strategically grow their brand and business by tapping into the power of storytelling.

As a trained architect, Tanisha has over a decade of combined experience in architectural practice, at AJ100 firms, as a contributor at The Architects’ Journal, and a communications consultant to sustainability organizations, including the Passivhaus Trust, Good Homes Alliance, and the Sustainable Development Foundation. She also assisted with the publication of London 2012 Sustainable Design: Delivering a Games Legacy.

Tanisha’s work sits at the intersection of architecture, sustainability, and communications. Her company, Concept Culture was founded out of a desire to combine her passion for architecture and storytelling with her expertise creating engaging brands and visual content.

Tanisha regularly speaks at industry events, including the London Festival of Architecture and Festival of Place. She is also a committee member of Women in Architecture UK, Creative member of the London Collective, and Associate at Futurecity.

In today’s episode we will be discussing:

– What is brand in an architectural practice? What are the benefits of brand/ What does it solve? Why is it important?
– Brand strategy, vision framework, positioning statement, market strategy and persona
– The origin story, purpose story

To learn more about Tanisha visit here:

LinkedIn: https://www.linkedin.com/in/tanishaa/?originalSubdomain=uk

Website: https://www.conceptculture.co/

Twitter: tanisha_dreamz

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Carpe Diem!



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