This week, we welcome back Sue Austin of Sue Austin Consulting and Juliette Mitchell of Architypal.
Sue has 30 years of senior and director-level experience in large and small scale organizations and, for the last five years, has worked exclusively with owners of architecture practices and design studios, helping to address the complex challenges of running a business.
Juliette runs a writing consultancy for architects, helping architects find their voice and tell better stories by guiding them through the writing process and unlocking the power of words not just for marketing but also in articulating their vision.
In this episode, we discuss the discovery process in developing your vision, the role of a strong story and narrative in the goal-setting process, defining the culture and purpose of your business through your values, and some strategies or tactics that can help bring these values to life.
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