What font should you use? What are the design trends right now? If you ask James Victore, he will say these questions don’t matter. What matters is finding your voice to do interesting work that is specific to you.
Buy James’ Book Here: https://bit.ly/Futur_Feck_Perfuction
00:57 – Learn the Rules then, break them
01:52 – Don’t decorate crap. No one cares what your type looks like if your words are not worth reading
02:47 – There are no Ugly type faces. There are only Ugly Designers
03:25 – There is no ‘right’ font. You are a magician make your own.
04:57 – Sometimes the wrongest type choice is the best type choice
06:05 – Avoid any tricks available from a pull-down menu.
06:15 – Technology is not the answer – YOU are the answer.
06:26 – Avoid trends. Create your own style and stop following the herd.
07:18 – Feck Perfuction
08:48 – Following the rules makes your work look like everyone else’s
👉See our main channel: https://goo.gl/F2AEbk
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
If you’re a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: http://byol.me/thefutur
Love the content? Become a sustaining member for $5/mo today.
Our recommended products and Booklist:
Kits & Proposals:
Visit our website:
Mandarin (Chinese) Subtitles on UiiUii
🙏 Support The Futur but purchasing through our affiliate links:
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
✍️ Sharpen your skills by taking a course, using our affiliate links:
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur
🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: https://bit.ly/2T647tR
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Futur Podcast on iTunes: 🎙
We love getting your letters. Send it here:
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
Host– Chris Do
Content Director– Matthew Encina
Producer – Mark Contreras
Cinematographers– Ricky Lucas, Jona Garcia
Editors– Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Social Team– Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre, Champion Gothic
Futur theme song— Adam Sanborne