004: Mastering the Language of Business and Design

Today we speak with the accomplished, design-forward architect Carl Turner.

This episode is full of amazing insight into the business lessons that Carl Turner has learned as he has explored the intersection between great business and great design.

On today’s episode you’ll discover:

– How architect Carl Turner started his practice
– How he designed his own award-winning house and leveraged that effort to get exposure and prominence through the media
– How he uses the concept of “optimising profit” (instead of “maximising profit”) to partner with development entities to create projects that revitalise underused areas

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