🔴 Shift In Design Thinking and Problem Solving For Creatives



What happens when you submit a bid and the client disappears? How can you prevent the client from going silent after sending your proposal or bid?

This is a reboot and recalibration of your mindset. Is there a better way to work with clients at arriving at a solution? Let’s discuss how design thinking can change the way you work.

Annotations

00:37 What to do when a client disappears after giving them a quote?
05:51 Do not set too large of a projected budget range
08:15 Say what you think – articulate what you are feeling
12:18 We are not in the proposal building business – we are in the design creative business
12:55 Use Terms and analogies that people can use – what ballpark are we in?
13:24 How to assess what the companies worth so that you can charge appropriately
15:22 What marketing and business objectives do your design services serve?
18:43 Q: What is the lifetime value of a customer?
21:44 Finding the real solution to their problems
25:11 Elicit valuable responses from your client and determine their goals, and prioritize them based on what’s feasible.
28:10 Double Funnel System vs facilitation (Translating abstract concepts into visual objectives)
37:36 Q: How do you showcase the value of strategy?
40:28 Q: Once you’ve finished with a client project, how do you get more work?
44:00 Q: What portfolio tips do you have for interviews?
46:12 Use Photoshop and mockups to present your designs in context
47:47 Q: Should you present design work in your portfolio, that clients love, but you do not?
50:45 Q: How do you help clients figure out what they want for their brand?
54:50 Ease them In: When someone tries to push something on you, how does it make you feel?
56:36 Q: Would the look of a logo matter in pricing? Ex: the simpler, the cheaper?
58:20 Q: How do you make logo and web design proposals that do not seem overpriced?

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Listen to the Futur podcast on iTunes: 🎙
https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2
Android Stitcher:
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Sound Cloud

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Logo Crits:
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Need brand strategy help?
Visit Blind LA’s WEBSITE: http://blind.com

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Credits:
Executive Producer– Chris Do
Host– Chris Do
Director– Aaron Szekely
Cinematography– Aaron Szekely, Mark Contreras
Editor– Aaron Szekely
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Annotations– Isaiah Nwukor
SEO— Jacob Campbell http://www.aetoricdesign.com
Typefaces: Futura, Din
Futur theme song— Adam Sanborne

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