What is marketing? Are there mutual benefits? What are the perceptions of benefits vs. costs? Why don’t people like marketing? Why is marketing good? How can understanding customers improve marketing? Livestream with professor Scott W. Davis host of Marketing Mixtape answer these questions and more.
Scott Davis
Scottwdavis.com
www.Youtube.com/c/scottdavisphd
1. What is Marketing? – Marketing as the “Science of Exchange”
Mutual Benefits
2. Why don’t people like Marketing?
Manipulation, Exaggeration/Deception, Interruption/Annoyance, Exploitation/Waste, Choice Overload, Pressure
3. Why is Marketing Good?
Mind-Heart-Spirit model
4. Understanding Customers
Motivation, Exposure-Attention-Perception, Decision Making biases
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