How do you design a brand identity system? How do you develop a logo? What is the packaging design process? How do you come up with ideas and explore options?
Today’s episode features The Futur’s graphic designer, Min Hye Cho, who shares her step by step process to re-design the Energizer Battery packaging. Chris Do sits down with Min to review her design work and talk about her process.
Here’s Min’s process for this assignment:
Brainstorming prompts:
Before designing anything, Min finds an inspiring image and uses it to come up with words or prompts that will guide her designs.
The logo wordmark:
Using the prompts as a guide, she chooses a typeface and starts sketching shapes, icons, and images that come to mind. Going deep with exploration, trying lots of ideas. She then chooses the 3 best wordmarks, refines them and adds color.
The packaging:
She again goes into exploration mode and creates lots of different packaging designs. Exhausting many design options. Again, she narrows it down to the best ones and refines them into actual size mockups. At this point, she is done and ready to present her work to the boss or client.
#GraphicDesign #LogoDesign #PackagingDesign
===
👉Subscribe: https://goo.gl/vB9zoP
👉See our main channel: https://goo.gl/F2AEbk
#TheFutur
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd
If you’re a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: http://byol.me/thefutur
—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL
Our recommended products and Booklist:
https://kit.co/TheFuturIsHere
Kits & Proposals:
https://goo.gl/mSjuWQ
Visit our website:
https://www.thefutur.com
FREE resources:
https://goo.gl/Qh6gHr
Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur
—
AFFILIATE LINKS*
🙏 Support The Futur but purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur
🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: https://bit.ly/2T647tR
Musicbed: http://bit.ly/futurmb
Artlist: http://bit.ly/2uWdna7
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
—
Futur Podcast on iTunes: 🎙
https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2
Spotify: 🎙
—
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA
—
Host– Chris Do
Content Director– Matthew Encina
Cinematographers– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
Editors– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Social Team– Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne
source
